When you push the button.
That title makes me think that I should have been a Sugababe, I so could have been if I’d wanted.
ANYWAY. My book is live. Like really out there live. Like, I pressed the button last night and drank gin while I waited for it to confirm it was published this morning. I got the email at 01:27 – I was asleep at this point, but not for much longer as I started to dream it had been deleted.